Google has a search engine.

We’re all familiar with it.

It’s at google.com.

The Google Scholar search page screenshot

Search engines that search specific sub-groups of the web are known asvertical search engines.

Google also calls them “specialized search.”

Google has quite a few of these specialized search engines.

Google Patents search page screenshot

However, some of Google’s search engines are separate search engines with their own URL.

Google Scholar is a vertical search engine dedicated to finding scholarly research.

Academic library databases are often difficult to search.

Google Shopping search page screenshot

It’s also the method that was used as the foundation for Google’s PageRank.

Google Scholar can also send you alerts when new scholarly research is published on topics of interest.

Google Patents is one of the more hidden vertical search engines.

Google Finance search example screenshot

Google Patent search can search through names, topic keywords, and other identifiers for patents around the world.

you might view the patents, including the concept drawings.

you’re free to filter searches by things such as vendor, price range, or local availability.

Google News search page screenshot

Results usually show both online and local places to purchase items.

Information for local results is limited because it relies on stores to also list their inventory online.

Thus, you’re not likely to get as many results from smaller local merchants.

Example Google Trends search screenshot

It searched through print catalogs for shopping information.

you could search for specific companies, view trends, or keep track of your personal portfolio.

However, Google News also contains information from blogs and other less traditional media sources.

Example Google Flights search screenshot

you’re free to customize the layout of Google News, search for specific news items.

or set up Google Alerts to be notified of news events on topics of interest to you.

Google Trends measures fluctuations and relative popularity of search terms over time.

Google Books search page screenshot

In the example image, we compared the relative popularity of ‘tacos’ and ‘ice cream’ over time.

Google also bundles Google Trends information for the year into the Google Zeitgeist report.

Note that general trends represent changes in popularity, not a ranking of absolute search volume.

Google Videos search page screenshot

Google Flights

Google Flightsis a search engine for flight results.

you’re able to also easilyfind free e-booksthrough Google Books.

Google Videos is actually a pretty amazing video search engine.

Example Google Custom Search Engine screenshot

Google Custom Search Engine

When all else fails, make your own vertical search engine.

Google Custom Search Engine allows you to make your own specialized vertical searches.

Google Custom Search Engine results display inline ads, just like standard Google search results.